The Brammo Family Charges the Backroads

November 21, 2012 at 6:06 pm

Jason Meyer, Brammo Engineering Technician, has lead the charge for getting us together for some fun on the backroads.  We asked him to tell us more about the Team Brammo Off-Road Ride last weekend:

“I started Brammo off-road rides so that employees, their families, and friends could get introduced or reacquainted with a sport that I have loved since I was 14. Off-road riding provides quality social time outside of the work environment, and I believe the interaction makes employee bonds stronger and the work environment more like a family. It is also a great way to get the exercise most of us need.

The wet season removed the fire danger from southern Oregon, and it was time to saddle-up and hit the mountain. Sat., Nov. 17th was Brammo’s 2nd off-road ride of 2012 and the first of the new riding season. This ride was quite the opposite of the first ride last May, which was dry and dusty. Now, the moist and tacky ground provided stellar traction (except over roots and rocks). The smell of the campfire, BBQ, and pine trees added to the fun of being outdoors.

The weather forecast showed a high of 50 degrees on the valley floor and a 100% chance of rain after 10am, which was the meeting time at Lily Prairie (John’s Peak OHV area). At nearly 2,000’ above the valley floor, Lily Prairie would likely be colder. Luckily I was able to acquire enough donated firewood to keep everyone warm throughout the day.

Upon our arrival at Lily Prairie, a fire was quickly started while several Easy-Ups were erected to combat the off-and-on drizzle. The Easy-Ups and strong fire allowed riders to get dry and stay warm after splashing through puddles, being drizzled on, and getting sprayed with mud from fellow riders.

We had 4 ATVs and more dirt bikes than riders, which is always a good thing in case one breaks (which happened), or we have an unexpected rider show up (which sadly, didn’t).

After several hours of spirited riding the smell of the BBQ was intoxicating. Everything from steak to brats to burgers was cooked and quickly devoured. This was the perfect gathering time to talk, joke, and laugh about everyone’s ride experience.

The weather cooperated until about 1:00pm when a crazy storm of sleet, rain, and high winds pummeled the Rogue Valley, sending everyone scrambling to get their bikes and gear loaded up so they could head back to the warmth of their cozy homes.

This second ride attracted more Brammo participants, and I hope the trend continues as the season progresses. We had the strongest showing from the Empulse Production Dept. which included management, quality control, production engineering and assembly techs. The Mechanical Engineering Dept. also made a strong showing with 5 total, including both Sustainable Products Engineers. All 3 of the Engineering Technician/Race Team Mechanics showed which included me. Battery Production had 2 riders representing.

Until next time, Jason Meyer signing off and getting back to Brammo business.”

An Insider Report from EICMA

November 19, 2012 at 7:20 pm

Brammo’s Greg StoermerSenior Industrial Designer, gives us the inside scoop from EICMA in Milan, Italy…

“My main objective while at the show are three fold, first, be immersed in the motorcycle industry to see the latest and greatest of “what’s new” from the major manufacturers and others as well.  There is no substitute for seeing a motorcycle in the flesh, as photos simply wont do.   Going from booth to booth prior to the days where it is open to the public is a must, since the public days are packed, shoulder to shoulder with people, and you would be lucky to have a chance to sit on the bikes, less yet get a full photo of one.  Seeing the bikes and being able to sit on the bikes, and place my hands on the surface help greatly in understanding their surfacing and design better.  I also take into account what bikes the big guys are bringing to market and changes to existing models.  Honda for example has a pretty bulletproof line up now plugging up any holes in the market with a new model.  Models from a street 125 – 500, then into the sport bikes of 600 and higher, an array of naked/street fighter themed bikes, scooters, cruisers,  and recently adding adventure bikes to their line have made for a great product line-up, though the flavor of all seems is vanilla.

Second, I join Aaron and Joe (Engineering team) in relevant meetings with suppliers to support any necessary information for new projects and or change requests in materials, or any issues that are arising with current projects or previous.

Third, to support the Brammo booth answering questions, doing tv interviews (!), talking with designers, potential buyers, or individuals simply interested in electric bikes.  There was a noticeable change in attitude and acceptance in this years show than last.  Perhaps because we had a more grandiose booth?  Or because of our location?  I am unsure, but people knew who we were, knew about the bikes, and it was a rare moment when there were not people packing the floor of the Brammo Area.  Designers stopped by as well, some students, some just to say hi, others to show me their own Brammo creations.  Overall it was a very very positive show for Brammo and myself to attend

Oh yea,  and the wheelie box….”

For more photos of EICMA visit our facebook albums here!

Electric is the New Gold, and There is a Rush in California!

November 17, 2012 at 2:05 am

The California Center for Sustainable Energy is offering a limited number of grants for zero-emission bikes, including the Brammo Enertia, Enertia Plus, Empulse and Empulse R.  California residents can apply here for a $900 Clean Vehicle Rebate Project grant to apply toward their new Brammo motorcycle .

The Clean Vehicle Rebate Project (CVRP) is funded by the California Environmental Protection Agency’s Air Resources Board (ARB) and administered statewide by the California Center for Sustainable Energy (CCSE). A total of $45.2 million has been appropriated for FY 2009-2013 to promote the production and use of zero-emission vehicles (ZEV), including electric, plug-in hybrid electric, and fuel cell vehicles.

Click here to learn more about the project, vehicle eligibility, and applicant requirements.

We Remember Mark Buckley

November 9, 2012 at 6:52 pm

When someone’s chosen livelihood is as fraught with risk as is the life of a motorcycle racer, their epilogue often includes the phrase, “he died doing what he loved.”  We think this misses the point when we look at Mark Buckley’s life.  Instead, we think Mark Buckley lived his life doing what he loved.  During his too few 35 years, he was known by his fellow racers and the members of his teams as “a seemingly incongruous character who was both a loveable jokester and a fierce competitor.”  Besides being an accomplished professional racer of petrol bikes, he will also be remembered as one of the first racers to take a podium in the nascent days of electric motorcycle racing.  Mark took third place on Brammo’s TTR racebike in the first TTXGP race on the Isle of Man in 2009.

Mark’s life wasn’t defined merely by his skills as a racer, however.  To his wife, Jayne, and their four children, Aaron, Murrin, Abbie, and Mollie, he will be remembered as a loving husband and father.  It is for them that Brammo has decided to auction these autographed photos of Mark racing in that first ever contest on the Island.  Proceeds will be deposited in a fund for the benefit of his family.

To bid or for more information, simply click for photo one, two and three.

That Mark’s life ended during the NW 200 SuperStock race on a sparkling spring day in Portstewart, Northern Ireland, is a sad final chapter in this story.  We, however, will remember him as he lived: a man who enjoyed helping others achieve their goals, who loved his family, who always had a smile on face and who had the drive, the courage and the skill to ride very, very quickly.

Have You Seen This Van?

November 6, 2012 at 12:05 pm

Mid October we launched a national dealership tour with two vans pulling trailers loaded with Brammo electric motorcycles.  One van launched from MotoCorsa in Portland, Oregon, and headed south, and the other took off for the Midwest and East Coast, launching from Polaris Industries in Minneapolis, Minnesota.  The current tour will continue through the end of year visiting dealers in every nook and cranny of the continental United States; providing Empulse and Enertia test rides to dealership staff, and inspiring them to offer Brammo motorcycles in your community!"